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Marketing Trends in Organic Foods - A Review

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Organic foods are trending because they are environmentally friendly and healthy. To learn more about organic food, read the article below.

Written by

Dr. K Anusha

Medically reviewed by

Dr. Achanta Krishna Swaroop

Published At October 30, 2023
Reviewed AtOctober 30, 2023

Introduction

Prohibiting organic foods certified to be grown in soil solely due to using synthetic fertilizers and pesticides within three years before harvest should be avoided. Organic foods are healthy because organic food production needs fewer pesticides and antibiotic exposure; however, nutritionally, they are identical to regular foods.

Why Should an Individual Eat Organic Foods?

The use of insecticides, fungicides, fertilizers, and weed killers will persist in organic food products. The amount of chemicals in the diet, mainly persistent pesticides, should be reduced. There are hundreds of purposes for choosing organic food over conventional products.

1.GMO (Genetically Modified Organisms)

  • The best way to eat organic products is to avoid GMO foods, ingredients, and contamination. Usually, farmers and processors will show that they are not using GMOs and protect their products in contact with prohibited substances, like GMOs, from farm to table to achieve the USDA (United States Department of Agriculture) organic regulations. An organic soup producer should not use GMO ingredients, organic farmers should not plant GMO seeds, and the organic cow should not consume GMO alfalfa or corn.

2. To Be Healthy:

  • In organic packaged foods, only a few or less than 40 synthetic substances are used, and also, no artificial flavors, preservatives, or colors should be included.

  • Synthetic additives present in processed convenience foods target children and parents.

  • But in contrast, numerous amounts of chemicals are added to conventional packaged foods, including flavors, preservatives, and colors linked to health problems.

3. Persistent Pesticides:

  • Eating organic foods reduces the number of chemicals or persistent pesticides in the diet.

  • Organic farmers produce healthy food without toxic pesticides, but some use pesticides that derive from natural substances.

  • But these natural pesticides must be approved for organic production by national standards or NOSB (National organic standard board). The list of materials approved for organic production usage needs to be maintained.

  • But the general rule of the national list says that synthetic materials should be banned and only naturally occurring materials are allowed.

4. Nutrition:

  • There is evidence documenting how farming methods influence the nutritional content of food. These organic foods contain more vitamins, minerals, enzymes, and micronutrients than conventionally raised food.

  • A meta-analysis published in the British Journal of Nutrition in 2014 found that organic crops had significant and higher antioxidants than conventional crops. An 18-month milk study 2013 found that organic production enhances nutritional milk quality by shifting fatty acid consumption.

5. Soil Health:

  • Healthy food and a healthy environment get created from healthy soil. Organic farming creates healthy soil, which is the basis of organic agriculture. Organic farmers use natural fertilizers and soil amendments like organic matter, green manure, and animal manure to build healthy soil.

6. Sewage Sludge:

  • The wastewater treatment product utilized for organic food production contains known and unknown hazardous materials derived from everything discarded into the sewage system. Organic farming and processing strictly forbid using methods such as irradiation, sewage sludge, and genetic engineering.

7. Future food:

  • Although organic is the largest sector in the food industry, it only accounts for five percent of purchases. The more readily it will be available in large supply if more consumers order organic products. Spending dollars in the organic sector is the direct vote for many generations.

8. Irradiation:

  • The biggest concern is that radiation is known to cause cancer, so irradiated food exposed to intense ionizing radiation is in the processing room for a specified duration. Irradiated foods should, no matter how they are grown and produced can, not be labeled as USDA (certified organic product ).

9. Climate Change:

  • Organic crop and livestock production offer a significant advantage over conventional agriculture by emphasizing soil-based practices that prioritize preserving and enhancing soil quality. This approach to farming also facilitates carbon sequestration, playing a vital role in mitigating the increasing levels of atmospheric carbon dioxide.

10. Farm Workers:

  • Farm workers are at greater risk for exposure to agricultural pesticides, and neighbors are also at risk of exposure through pesticide drift. But organic farming does not expose neighboring communities and farm workers to dangerous persistent pesticides.

11. Pollinators:

  • Organic farms or crops protect bees, pollinators, and wildlife from toxic chemicals because these crops are pollinator friendly.

12. Contamination:

  • The Center for Food Safety has recorded several instances where pollen or seeds from genetically engineered crops have unintentionally infiltrated conventional crops, leading to product recalls and various complications. Consequently, the utilization of GMOs is strictly forbidden in organic products.

13. Environment:

  • Organic farming practices yield a multitude of environmental advantages. They promote the restoration of soil health, safeguard water supplies by preventing the infiltration of harmful chemicals, foster greater biodiversity, and contribute to lower greenhouse gas emissions.

14. Water:

  • Opting for organic choices serves as a safeguard for streams and lakes downstream, shielding them from the toxic runoff generated by conventional farming practices. This is crucial because numerous byproducts from conventional agriculture pose threats to watersheds and contaminate drinking water sources.

15. Cancer:

  • A new study in JAMA (Journal of the American Medical Association) internal medicine found that those who ate organic foods lowered their overall risk of developing cancer.

  • There is no point in going to the expense of growing and harvesting a crop if one refuses to give a price that makes the farm economically viable.

Marketing:

  • Marketing is nothing but satisfying customers.

  • The most important marketing rule is to find and fill a market need.

  • Successful producers work from the market backward.

Marketing Trends In the present situation:

  • Two supermarkets have 85 percent of retail shelf space for the sale of products.

  • Have about 40 percent of fresh fruit, vegetables, and meat.

  • Increases significantly as consumers find it convenient.

  • Require products that will sell to as many as possible.

  • No longer content to purchase what is available and hope it sells.

  • Restructured their business to reflect this change in thinking.

  • They are calling it category management.

Product and Market Diversity:

  • Successful farming needs sound business principles.

  • Always utilize a range of markets.

  • Diversity is the key to marketing.

What Is a World Overview of Organic Markets?

  • Organic product sales continue to increase despite the global slowdown in trade.

  • Market information from most countries shows a consistent trend of a dynamic and growing industry.

  • Asia is the fastest-growing region in the world.

  • China and India are driving Asia's growth.

What Are Producer Marketing Organizations?

The primary key to success is establishing successful producer marketing organizations.

Marketing Coops:

  • It can be multi-commodity, consist of producer members, and tilt toward national and international marketing.

Marketing Groups:

  • It is a method several farmers and producers use to market commodities, which tends to be less formal or complex than coops.

Conclusion:

Therefore, it needs multiple products with high valve and fast-growing multiple markets and elevated valve niches rather than low valve commodities were found. There is a need to identify customers and research products that are produced quickly with a high market value.

Source Article IclonSourcesSource Article Arrow
Dr. Achanta Krishna Swaroop
Dr. Achanta Krishna Swaroop

Dentistry

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